The Challenge

For Wellness struggled with escalating CPAs, primarily due to the inefficient management of their advertising account. The core issues included:

Inadequate Creative Testing: The previous agency employed a hit-or-miss strategy, dropping various creative ideas into a large scaling campaign with cost caps, which limited expenditure to scenarios likely to convert. This approach led to many potential winning creatives being overlooked because they were not given a fair chance to perform.
Limited Creative Volume: There was a lack of sufficient creative testing, which meant not enough variety or quantity of ads were being evaluated.
Overreliance on Automatic Retargeting: The brand relied heavily on automatic, A+SC retargeting without exploring customized retargeting campaigns that might better meet their specific needs.

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The Solution

We developed a flexible ad strategy to maximize performance through targeted audience testing, creative refinement, and precise retargeting. By setting up specialized campaigns, we ensured effective scaling, better audience reach, and a structured approach to find top-performing creatives.

Our Strategy:

Enhanced Creative Testing

We tested over 300 UGC videos, static images, and landing pages, honing in on what resonated most with the audience. By identifying top-performing creatives, we scaled the most effective content, leading to reduction in customer acquisition cost.

Increased Creative Volume

From day 1, we significantly increased the number of creatives being tested. This helped us quickly spot high-performing ads and prevent creative exhaustion.

Audience Testing

Instead of relying on just broad targeting, we tested 10 distinct audiences within a single audience campaign. Each targeting a unique customer segment, using purchased data from credit card companies and lookalike audiences.

Horizontal Scaling Structure

Our Meta account structure included four main campaigns, each with a specific purpose—scaling conversions, creative testing, custom retargeting, and audience expansion—using a horizontal scaling method to spread the budget across multiple ad sets rather than one high-spending campaign.

Customer Retargeting

To capture missed opportunities, we launched a targeted retargeting campaign. This reached customers who had recently cancelled their subscription, or purchased and never subscribed.

The Outcome

The strategic overhaul of For Wellness's advertising efforts yielded impressive results within six months, highlighted by a 80% increase in revenue, 40% decrease in CAC, and a 6 figure increase in ad spend. This reduction underscores the effectiveness of the new creative strategies and campaign structures, demonstrating a more efficient use of the advertising budget and the impact of tailored creative testing and strategic campaign management on profitability and sustainable growth.

Six Figure

INCREASE IN
AD SPEND

40%

DECREASE IN CAC

40%

DECREASE IN CAC

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Testimonials

What Our Clients Say

"Working with Nomad has been incredible. They always go above and beyond and deliver really great creative. The only thing I worry about is keeping my inventory filled. Huge breath of fresh air!"

Sade

Founder, The Grip Comb

The Challenge

The Solution