Introduction
For Wellness, a health and wellness subscription brand faced significant challenges with high Customer Acquisition Costs (CPA) due to ineffective creative strategies and suboptimal ad testing methodologies.
How we helped "For Wellness" increase revenue by 120% In 6 Months
360+ Creative Tests:
Over 360 tests in 6 months (video, static, and GIFs)
Over 360 tests in 6 months (video, static, and GIFs)
120% Increase In Revenue
40% Decrease in Customer Acquisition Cost
Book a FREE strategy call below:
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The Challenge
For Wellness struggled with escalating CPAs, primarily due to the inefficient management of their advertising account. The core issues included:
- Inadequate Creative Testing: The previous agency employed a hit-or-miss strategy, dropping various creative ideas into a large scaling campaign with cost caps, which limited expenditure to scenarios likely to convert. This approach led to many potential winning creatives being overlooked because they were not given a fair chance to perform.
- Limited Creative Volume: There was a lack of sufficient creative testing, which meant not enough variety or quantity of ads were being evaluated.
- Overreliance on Automatic Retargeting: The brand relied heavily on automatic, A+SC retargeting without exploring customized retargeting campaigns that might better meet their specific needs.
Our Strategy
Increased Creative Volume
Over 6 months we tested over 350 creatives, exploring a wide range of angles, emotional triggers, and concepts to uncover what resonated most with the audience and drove the best performance.
Concept Testing
We tested a variety of creative concepts, including UGC formats like podcast clips and founder videos, alongside static images featuring bold feature highlights, customer testimonials, and lifestyle scenes.
Enhanced Creative Testing
By managing the budget at the ad set level, we effectively controlled spending across different creative concepts, allowing us to thoroughly test each idea and quickly scale the top performers.
Horizontal Scaling Structure
We set up four campaigns for scaling conversions, creative testing, custom retargeting, and audience expansion, using horizontal scaling to spread the budget across multiple ad sets.
Enhanced Audience Testing
We tested 10 distinct audiences within our audience campaign. Each targeting a unique customer segment, using purchased data from credit card companies and lookalike audiences.
The Outcome
The strategic overhaul of For Wellness's advertising efforts yielded impressive results within six months, highlighted by a 40% decrease in CAC, and an 120% increase in revenue. This reduction underscores the effectiveness of the new creative strategies and campaign structures, demonstrating a more efficient use of the advertising budget and the impact of tailored creative testing and strategic campaign management on profitability and sustainable growth.
120%
Increase in revenue
40%
Decrease in CAC
Ready To Get Started?
Book a FREE Strategy Call With Our team
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"Working with Nomad has been incredible. They always go above and beyond and deliver really great creative. The only thing I worry about is keeping my inventory filled. Huge breath of fresh air!"
Sade
Founder, The Grip Comb
